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<!--Generated by Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com) on Wed, 22 May 2013 22:20:16 GMT--><feed xmlns="http://www.w3.org/2005/Atom" xmlns:dc="http://purl.org/dc/elements/1.1/"><title>Blog</title><subtitle>Blog</subtitle><id>http://www.blinkbrandinganddesign.com/blog/</id><link rel="alternate" type="application/xhtml+xml" href="http://www.blinkbrandinganddesign.com/blog/"/><link rel="self" type="application/atom+xml" href="http://www.blinkbrandinganddesign.com/blog/atom.xml"/><updated>2013-04-30T15:11:43Z</updated><generator uri="http://five.squarespace.com/" version="Squarespace V5 Site Server v5.13.159 (http://www.squarespace.com)">Squarespace</generator><entry><title>Smart Business: Customizing your e-mail address</title><id>http://www.blinkbrandinganddesign.com/blog/2013/4/30/smart-business-customizing-your-e-mail-address.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2013/4/30/smart-business-customizing-your-e-mail-address.html"/><author><name>[Your Name Here]</name></author><published>2013-04-30T14:47:25Z</published><updated>2013-04-30T14:47:25Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Hi friends! Welcome to my first montly post about using smart tactics in your daily business activities. I'm passionate about helping small business owners be successful small business owners. This means sharing some vital lessons and information I've learned along the way... and continue to learn each day. Here we go. :)</p>
<p>When customers invest in your small business, they are investing in you. How you present yourself to the world and give that "first impression" mean everything. Whether you're a photographer, an Etsy shop owner, a fashion boutique entrepreneur or other type of small business owner, you have competition out there, and your prospective clients are very savvy in selecting whom they choose to do business with. This means the important aspects of showcasing your professionalism are often <strong>in the details</strong>.</p>
<p>Today's smart business move: <strong>customizing your e-mail address.</strong></p>
<p><br />Creating and using a business e-mail address based on your custom URL is one of the simplest, and often free, marketing moves you can make. "sweetlightphotography@gmail.com" says "amateur"... however, "hello@sweetlightphotography.com" says this is someone with a serious, legitimate business, who takes the time to think about how they are introducing themselves to fans, visitors and potential clientele. It has professionalism written all over it.</p>
<p><strong>How do you create a custom e-mail address based on your business' URL?</strong></p>
<p>There are a couple of different directions you can go. One option would be to do this through the company that hosts your website. Try searching "set up e-mail" and you'll likely find action steps and tutorials to complete this valuable task in 10 minutes or less. Another option would be to create this via Google and Gmail, as I have done for both Blink Branding + Design and my photography business, Becky Hoschek Photography + Design. I found this article helpful if you decide you'd like to go the Google direction: <a href="http://www.wpbeginner.com/beginners-guide/how-to-setup-a-professional-email-address-with-gmail-and-google-apps/">http://www.wpbeginner.com/beginners-guide/how-to-setup-a-professional-email-address-with-gmail-and-google-apps/</a></p>
<p>Now, if you haven't already, go get your custom e-mail address set up!</p>
<p>Cheers!</p>
<p>Becky</p>
<p>Creative Director</p>
<p>Blink Branding + Design</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></content></entry><entry><title>A spring storm + a baseball game.</title><id>http://www.blinkbrandinganddesign.com/blog/2013/4/13/a-spring-storm-a-baseball-game.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2013/4/13/a-spring-storm-a-baseball-game.html"/><author><name>[Your Name Here]</name></author><published>2013-04-13T13:35:19Z</published><updated>2013-04-13T13:35:19Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2013-04-13 at 8.34.21 AM.png?__SQUARESPACE_CACHEVERSION=1365860160353" alt="" /></span></span>April 13, 2006.</p>
<p>Seven years ago today, I had a date after work on a Tuesday. A  baseball game. It wasn&rsquo;t a first date, but still, one of the first  handful. The Peoria Chiefs were playing and I remember him mentioning  (in excitement) that Hall-of-Famer Fergie Jenkins would be there. (I  told him I had no idea who that was. It would be my first of many such  responses with regard to a) baseball, b) basketball and c) actors, and  movie quotes/references.) What can I say, I&rsquo;ve never been the girl to  pretend I&rsquo;m into something that I&rsquo;m not.<img class="ov-done wp-smiley" src="http://www.beckyhoschek.com/newsite/wp-includes/images/smilies/icon_wink.gif" alt=";)" width="15" height="15" /></p>
<p>He picked me up at my house on that balmy kind of spring evening.  Slightly warm, slightly chilly, the smell of fresh earth in the air,  with the lingering promise of a storm on the horizon. I remember looking  forward to the time to just hang out and get to know him better. And I  did.</p>
<p>A few notable memories from the night. When he ordered a beer at the  concession stand, and in so doing, got out his ID, I asked if I could  see his Driver&rsquo;s License photo. I pretended it was to tease him about  his photo. Truth is, I really wanted to see his birth date because I  wasn&rsquo;t sure exactly how old he was.<img class="ov-done wp-smiley" src="http://www.beckyhoschek.com/newsite/wp-includes/images/smilies/icon_smile.gif" alt=":)" width="15" height="15" />&nbsp;  I remember him being very polite and a gentleman to me in ways that I  never really realized I cared about, until they happened to me for the  first time. Just little things&hellip; him asking if I&rsquo;d like anything, could  he get me anything while he was up? Even the fact that he thought to  plan in advance and brought a blanket with him in case I got cold at the  game. Really? No one I&rsquo;d ever dated had been so&hellip; thoughtful. I remember  thinking the blanket part was just so cute. I felt cared about in a new  way. Taken care of. Again, something I never realized I cared so much  about, until it happened.</p>
<p>We chatted and watched the game, his right arm draped around the back  of my seat. When the storm came, we dodged it, barely, running to the  car while the lightning streaked through the clouds, the sky turned  purplish black, and giant, slow plops of rain started to hit the  pavement. By the time we left the parking lot, his wipers couldn&rsquo;t move  fast enough to clear our view. We stopped at his house to pick up  something, and then he asked if I&rsquo;d like to drive out to where he was  building his house. As we sat at the stoplight, Garth Brooks&rsquo; &ldquo;And the  Thunder Rolls&rdquo; played while real thunder rolled outside the car windows.  I remember feeling very at peace &mdash; very &ldquo;at home&rdquo; that night. It was a  very good feeling.</p>
<p>He was excited about the house he was building, and I could tell he  was also anxious to show it to me. I may not have known it that night,  but he was showing me the home that I would move into a  year-and-a-half-later when we got married. He welcomed me into his life,  openly and unconditionally. If only I could have told my younger self,  &ldquo;Just wait. THIS is what it should feel like.&rdquo; His warmth and sincerity,  and interest in me as a person were all a breath of fresh air. In the  weeks to come, the sparks of all I felt that night only amplified as  more formal dates grew into late-night phone calls (which he always  ended with telling me &ldquo;Sweet Dreams&rdquo;) and impromptu movie nights, dog  walks and ice cream outings. It wasn&rsquo;t always smooth sailing, but it was  the beginning of a really good (once-in-a-lifetime) thing.</p>
<p>So, today, an exact seven years later, I want him to know a few  things. I want to tell my husband that the ways he takes care of me &mdash;  everyday, and on special occasions &mdash; mean the world to me. He is my calm  before the storm. Much of my strength is rooted in him, and yet he has  no idea this is my reality. I want him to know that I don&rsquo;t take all of  the &ldquo;little things&rdquo; for granted. On that night at the baseball game, I  may have wondered if his thoughtful gestures were really who he is, or  part of &ldquo;courting&rdquo; the girl. Luckily for me, they were genuinely who he  is. The &ldquo;baseball-date blankets&rdquo; of yesterday have become today&rsquo;s juice  boxes when my blood sugar is low, surprise magazines from the grocery  store, and complimentary turn-down service at bed time. I want him to  know how when I hear him tell our daughter, &ldquo;Sweet dreams&rdquo;, I&rsquo;m  instantly taken back to those late-night chats&hellip; how when he holds a door  for me, my heart swells knowing this is the guy who is helping me to  raise two respectful young men. This is the man who will show my  daughter never to settle, because she will know what it feels like to be  cherished.</p>
<p>It&rsquo;s no wonder I welcome the sound of a thunderstorm.</p>
<p>I am so lucky.</p>]]></content></entry><entry><title>Design Trend: The Straight and Arrow.</title><id>http://www.blinkbrandinganddesign.com/blog/2013/2/18/design-trend-the-straight-and-arrow.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2013/2/18/design-trend-the-straight-and-arrow.html"/><author><name>[Your Name Here]</name></author><published>2013-02-18T19:53:41Z</published><updated>2013-02-18T19:53:41Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Following the Chevron era of 2012, I've been wondering what might follow. In the past month I've seen it everywhere -- not just cupid's arm. :) Yes, the arrow. You might find it with the straightest line and sharpest edge, or you may discover it in a rustic hand-drawn form. From stationery and graphic patterns to home decor, fashion and hand-crafted art, the arrow is the second major design trend I've noticed this year (second to the trend of all things GREEN). Here are some of my favorite applications of this native-inspired woodland trend:</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/trend_arrows.jpg?__SQUARESPACE_CACHEVERSION=1361217811881" alt="" /></span></span></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/Blink_signature.jpg?__SQUARESPACE_CACHEVERSION=1361217888209" alt="" width="184" height="93" /></span></span></p>]]></content></entry><entry><title>1,000 Facebook fans = Kelly Moore Bag Giveaway!</title><id>http://www.blinkbrandinganddesign.com/blog/2012/12/22/1000-facebook-fans-kelly-moore-bag-giveaway.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/12/22/1000-facebook-fans-kelly-moore-bag-giveaway.html"/><author><name>[Your Name Here]</name></author><published>2012-12-22T16:18:46Z</published><updated>2012-12-22T16:18:46Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p style="text-align: left;">It's been a BIG year for Blink Branding + Design, and we want to make 2013 even bigger! Help us reach 1,000 fans on <a href="http://www.facebook.com/BlinkBrandingDesign">Facebook </a>and we will give one lucky winner this awesome Kelly Moore Hobo Camera bag in Walnut! (Purple lining... so awesome!) We're excited to end one fabulous year and kick-off another amazing new one, and want to share this incredible gift with one of you when we reach that magic milestone fan number! Please help us get there! We LOVE helping photographers and small businesses brand and market themselves in beautiful, smart ways that create successful, profitable businesses - and we can't wait to continue doing that in 2013! CHEERS!</p>
<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/kellymoorebag.jpg?__SQUARESPACE_CACHEVERSION=1356193160295" alt="" /></span></span></p>]]></content></entry><entry><title>MY FAVORITE THINGS GIVEAWAYS!!! Vendor Details</title><id>http://www.blinkbrandinganddesign.com/blog/2012/12/21/my-favorite-things-giveaways-vendor-details.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/12/21/my-favorite-things-giveaways-vendor-details.html"/><author><name>[Your Name Here]</name></author><published>2012-12-21T19:40:06Z</published><updated>2012-12-21T19:40:06Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Hi friends!!! WOW - thank you all so much for the outpouring of support, participation and excitement through these first 9 DAYS of FAVORITE THINGS giveaways from Blink Branding + Design. We're so excited to meet new faces, brighten someone's day with an awesome new gift, and share with you photographers and creative types what Blink is all about! We have big ideas in store for Blink Branding + Design in 2013, and we're thrilled to have you along for the ride!&nbsp;</p>
<p>Our Blink Branding + Design giveaways were carefully chosen from some of my favorite products, purchases and vendors from throughout the past year. Some have been targeted to the interests of photographers, and some have been general items that everyone might love - everything from jewelry to personalized art to handbags and more!</p>
<p>My intention has been to show these favorite vendors some love this holiday season, and I think we are doing JUST that! Many of you have asked for further information on how you can purchase some of these favorite things... this Vendor Giveaway List is where you can find exactly what you need to do just that. Vendors are listed by the day they were featured as a giveaway, and I will update the post as we uncover the remaining giveaways each day.&nbsp;</p>
<p>Blink Branding + Design's 13 DAYS OF GIVEAWAYS &bull; 2012 Vendors!</p>
<p>DAY 1 &bull; Our day 1 giveaway was the Family Tree necklace from StephieMc Designs! This personalized necklace, great for moms wanting a casual, yet modern piece of jewelry to wear, is one found around my neck almost every day. I LOVE it! You can find their Etsy shop here: <a href="http://www.etsy.com/shop/StephieMc">http://www.etsy.com/shop/StephieMc</a></p>
<p>DAY 2 &bull; As a photographer, I practice what I preach and love to go BIG with canvases of our own family inside our home! The day 2 giveaway was a gift to Chic Canvas. Find them at: <a href="http://www.chiccanvas.com">www.chiccanvas.com&nbsp;</a></p>
<p>DAY 3 &bull; On day 3, we gave away another gift toward fresh + fun card templates from Hazy Skies Designs! Check out their stylish designs at <a href="http://www.hazyskiesdesigns.com">http://www.hazyskiesdesigns.com</a></p>
<p>DAY 4 &bull; Burlap Art by Elizabeth was our featured giveaway on day 4! I love the monogrammed art piece I ordered from this shop over the past summer. They have so many options whether you're looking for something for your own home, a wedding, anniversary or even housewarming gift. Note: her Etsy shop is on vacation for a bit over the holidays this year!&nbsp;<a href="http://www.etsy.com/shop/burlapartbyelizabeth">http://www.etsy.com/shop/burlapartbyelizabeth</a></p>
<p>DAY 5 &bull; Day 5 featured my favorite business book from the past year! WORTH EVERY PENNY by Sarah Petty and Erin Verbeck. It's a really great read no matter what type of small business you run. It's an easy read, filled with interesting, real-life examples. You can purchase this book from most booksellers! Learn more about the book and its authors at <a href="http://www.etsy.com/shop/burlapartbyelizabeth">www.thejoyofmarketing.com</a></p>
<p>DAY 6 &bull; On day 6, we gave away a subscription to CLICK - the brand new magazine for photograp(hers) created by the AWESOME team at Clickin Moms. I received my first issue this month and LOVE it. Beautiful design, great ideas and inspiring photographs. <a href="https://www.clickinmoms.com/click/">https://www.clickinmoms.com/click/</a></p>
<p>DAY 7 &bull; Another one of our SUPER popular giveaway days: the lovely Erin Condren planner! I've gotten SO. MANY. COMPLIMENTS. on mine - the bright fun (and DURABLE) cover, the color-coordinated everything... it's so perfect for the multi-tasking girl on the go... it helps me keep track of everything between my life as a mom, wife and business owner! Order yours at <a href="http://www.erincondren.com">www.erincondren.com</a>&nbsp;</p>
<p>DAY 8 &bull; Woah! This day took us by storm with that Chevron bag EVERYONE wanted on their Christmas list! There are so many handbags, totes and other accessories offered by Mom-Made that are simply adorable. They are created for moms, by a mom - and have top-notch quality. You can shop from existing inventory or place a custom order! <a href="http://www.mommade.org">www.mommade.org</a></p>
<p>DAY 9 &bull; The creator of beautiful Photoshop actions that help your images achieve an even higher level of beauty, OH SO POSH graciously offered their entire ULTIMATE COLLECTION as a giveaway to one very lucky winner! Timeless and beautiful, these actions are on an infinite number of photographers' wish lists! To see everything OSP offers, visit their Art Store:<a href="http://ohsoposhphotography.com/artstore/products/photoshop-actions/"> http://ohsoposhphotography.com/artstore/products/photoshop-actions/</a></p>
<p>DAY 10 &bull; COMING UP!</p><p><br/></p>]]></content></entry><entry><title>Blink Branding + Design's 13 DAYS OF GIVEAWAYS!</title><id>http://www.blinkbrandinganddesign.com/blog/2012/12/12/blink-branding-designs-13-days-of-giveaways.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/12/12/blink-branding-designs-13-days-of-giveaways.html"/><author><name>[Your Name Here]</name></author><published>2012-12-12T19:42:22Z</published><updated>2012-12-12T19:42:22Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>I'm so excited to announce that tomorrow, December 13, 2012, will kick off Day 1 off My Favorite Things: 13 Days of AWESOME giveaways for all of our friends and fans of Blink Branding + Design!</p>
<p>After a lot of thought and careful selection, I narrowed down my favorite items and vendors from the year down to the top 13 I wanted to share with you! (Why 13? It's my lucky number.)</p>
<p>Many of my clients are photographers, and as a photographer myself (www.beckyhoschek.com) I did include some photography-themed faves, but many of my giveaway items are just random things I've loved throughout the year... things to read, things to wear, things to play with, things to grow your business - you name it!</p>
<p>Here is a video introducing both me (if we've not yet met!) and a bit about the next 13 days! After you watch, head on over to the Blink Branding + Design Facebook page (www.facebook.com/BlinkBrandingDesign) to catch the latest on the giveaways and learn how to enter!</p>
<p><iframe width="420" height="315" src="http://www.youtube.com/embed/P-Huef-17CQ" frameborder="0" allowfullscreen></iframe></p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/becky_sig_2012.jpg?__SQUARESPACE_CACHEVERSION=1355343024575" alt="" /></span></span></p>]]></content></entry><entry><title>Facebook Contests: Are You Playing By The Rules?</title><id>http://www.blinkbrandinganddesign.com/blog/2012/12/7/facebook-contests-are-you-playing-by-the-rules.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/12/7/facebook-contests-are-you-playing-by-the-rules.html"/><author><name>[Your Name Here]</name></author><published>2012-12-07T19:45:20Z</published><updated>2012-12-07T19:45:20Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p><span class="full-image-float-left ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/facebook_promotions-300x161.jpg?__SQUARESPACE_CACHEVERSION=1354913583311" alt="" /></span></span>Ever seen a company post on Facebook, "Like this post for a chance to win (insert prize here!)!" Me too. Similar posts are everywhere these days, as large and small businesses alike hope to gain more fans and publicity through increased exposure through this social media giant. Contests are a great way to connect, and giveaways are a special treat to share with our loyal followers.</p>
<p>As the owner of both a photography business and of <a href="http://www.blinkbrandinganddesign.com">Blink Branding + Design</a>, I only wish it were that simple! Soon, I'll be spreading holiday cheer with my fans through some giveaways I'm EVERY excited about, and I sought out to find out how I can make sure I play by the rules when implementing any Facebook-affiliated contest or giveway.&nbsp;</p>
<p>You might ask - what's the big deal? What happens if I run a promotion, a contest or giveaway on Facebook and I don't follow the established rules??? The answer: if you're found out... you might lose your Facebook page. In an instant, that audience, that following, those fans - GONE. Are you willing to take that risk?&nbsp;</p>
<p>Here's what I learned along the way... (in others' words and my own interpretations... you can find the official legalease on the topic <a href="https://www.facebook.com/page_guidelines.php">HERE</a>.)</p>
<p>There are essentially two types of giveaways you can host via your Facebook page: sweepstakes and contests.</p>
<li><strong>Sweepstakes:</strong>&nbsp;A giveaway involving a game of chance. In a sweepstake, a random winner is selected from all entrants regardless of the information they provided.</li>
<li><strong>Contests:</strong>&nbsp;A giveaway involving a game of skill. In a contest, the winner is selected based on their entry. The winner could be selected by a panel of judges or a fan-based voting mechanism.</li>
<p>&nbsp;</p>
<p>Some of the Facebook rules are pretty straightforward, some may seem a bit fuzzy and confusing. Here's the breakdown:</p>
<blockquote>
<p>1. <em>Promotions on Facebook must be administered within Apps on Facebook.com, either on a Canvas Page or an app on a Page App.</em></p>
</blockquote>
<p><strong>Translation:</strong>&nbsp;You are not allowed to run a contest or giveaway on your Facebook Wall. Instead, you must use a third-party application to build and administer your promotion. Not sure where to start? Check out&nbsp;<a href="http://shortstack.com/">Shortstack</a>&nbsp;or&nbsp;<a href="http://www.heyo.com">Heyo</a>. Another option, if you&rsquo;re comfortable with iFrames, is to create your own app. Follow this link for more info on building your own app: <a href="https://developers.facebook.com/docs/guides/canvas/">https://developers.facebook.com/docs/guides/canvas/</a></p>
<blockquote>
<p>2. <em>Promotions on Facebook must include the following:<br />a. A complete release of Facebook by each entrant or participant.<br />b. Acknowledgment that the promotion is in no way sponsored, endorsed or administered by, or associated with, Facebook.<br />c. Disclosure that the participant is providing information to [<em>disclose recipient(s) of information</em>] and not to Facebook.</em></p>
<div></div>
</blockquote>
<p><strong><strong>Translation:</strong>&nbsp;</strong>Facebook wants to make it clear to both you and your contest participants that Facebook is in no way affiliated with your promotion. Some of the third-party apps you may enlist to setup your promotion even offer verbiage you can use to make this clarification.</p>
<blockquote>
<p>3. <em>You must not condition registration or entry upon the user taking any action using any Facebook features or functionality other than liking a Page, checking in to a Place, or connecting to your app.&nbsp; For example, you must not condition registration or entry upon the user liking a Wall post, or commenting or uploading a photo on a Wall.</em></p>
<div></div>
</blockquote>
<p><strong>Translation:</strong>&nbsp;This is where it can begin to feel a bit confusing.&nbsp;This rule is refers to what is called&nbsp;<em>Like-gating content</em>. When you create a custom Facebook tab, you can opt to &ldquo;hide&rdquo; specific content from non-fans until they click Like. Upon clicking Like, the new fan can then access the hidden content. For promotions, this means that you can hide your entry form until a user clicks Like. After they click Like, they can then complete the entry form to be part of the promotion. What's important to note is that <span style="text-decoration: underline;">the initial Like of the page did not enter them into your promotion</span>. They only entered the promotion when they completed your form.&nbsp;<strong>This rule is stating that this Like-gating of your promotional content is completely acceptable as long as you don&rsquo;t make the Like the point of entry for your contest.</strong></p>
<p>4.<em> You must not use Facebook features or functionality as a promotion&rsquo;s registration or entry mechanism.&nbsp; For example, the act of liking a Page or checking in to a Place cannot automatically register or enter a promotion participant.</em></p>
<p><strong>Translation:</strong>&nbsp;Someone may Like your page or use Facebook Places to check-in to your venue, but that does not mean you can automatically use their information. Instead, you must use a third-party application to provide an entry form for the contest. Why? It confirms that the individual actually <em>wants </em>to enter. <strong>It also means you can't ask people to Like your page, comment on your Wall, write a status update or check-in to a Place as a means of entering your contest. </strong>These can't be used for additional entries either, meaning, you cannot host a giveaway on your blog and then ask people to Like a Facebook page as an additional entry. The minute you bring Facebook into the picture, the Facebook rules apply. Period.</p>
<p>&nbsp;</p>
<div id="_mcePaste"></div>
<div id="_mcePaste">5. <em>You must not use Facebook features or functionality, such as the Like button, as a voting mechanism for a promotion.</em></div>
<div></div>
<p><br /><strong>Translation:&nbsp;</strong>If you want to invite people to post images or video or ideas, then have people vote on them, you have to do it via a third-party app (see rule #1).</p>
<p>6. <em>You must not notify winners through Facebook, such as through Facebook messages, chat, or posts on profiles or Pages.</em></p>
<p><strong>Translation: </strong>Notify your winner in any way you'd like, <strong>except</strong> through Facebook. You can send a private email, post on your blog, Twitter, etc.&nbsp;</p>
<p>7. <em>You may not use Facebook&rsquo;s name, trademarks, trade names, copyrights, or any other intellectual property in connection with a promotion or mention Facebook in the rules or materials relating to the promotion, except as needed to fulfill your obligations under Section 2.</em></p>
<p><strong>Translation:&nbsp;</strong>Make it clear that your contest is not affiliated with Facebook in any way.</p>
<p>&nbsp;</p>
<h3>What Happens If I Don&rsquo;t Follow the Facebook Promotions Guidelines?</h3>
<p>In the worst case - you could lose your page.&nbsp;Think about that. You lose your content (images, video, notes, status updates&hellip;everything), your community (how many fans do you have? Are you willing to rebuild that?), and your credibility (trust is what social media is built on). It doesn&rsquo;t make sense to risk losing your hard-earned Facebook community when it&rsquo;s so easy to create a promotion that adheres to the&nbsp;<a href="http://fb.com/promotions_guidelines.php">Facebook Promotions Guidelines</a>. Good luck! And if you'd like to see how my own promotions pan out, follow this blog and be sure to check out <a href="https://www.facebook.com/BlinkBrandingDesign">Blink's Facebook page</a>, as well!</p>
<p>&nbsp;</p>
<p>&nbsp;</p>]]></content></entry><entry><title>Creative Solution? Kid's Art Books!</title><id>http://www.blinkbrandinganddesign.com/blog/2012/11/4/creative-solution-kids-art-books.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/11/4/creative-solution-kids-art-books.html"/><author><name>[Your Name Here]</name></author><published>2012-11-04T21:40:54Z</published><updated>2012-11-04T21:40:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>How many craft projects come home each week?</p>
<p>Preschool recently introduced me to the concept that our home is going to be filled with a LOT of artwork and kids' craft project... for a long time! But who has the space to save fingerpainting page after bedazzled pumpkin after handprint/macaroni art? You don't want to throw it away... every time you consider it a pang of mommy guilt shoots you in the art, because each and every piece was created with your own baby's hands. Every piece of their art is special to you.</p>
<p><span class="full-image-block ssNonEditable"><span>&nbsp;</span></span></p>
<p style="text-align: center;"><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2012-11-05 at 2.07.15 PM.png?__SQUARESPACE_CACHEVERSION=1352146436950" alt="" /></p>
<p><strong>My solution? Art books!</strong></p>
<p>Practical. Creative. Fun. Easy!</p>
<p>What is a kid's art book? Essentially, it's a photo book compiled with as many images of your child's artwork as you'd like. If you're familiar with creating photo books already, it will be super simple for you. (If you're new to photo books, there are easy programs online to help you build them, then print them, through companies like Shutterfly, Mpixbook.com, Snapfish, and many, many others.)</p>
<p style="text-align: center;"><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2012-11-05 at 2.09.51 PM.png?__SQUARESPACE_CACHEVERSION=1352146493678" alt="" /></p>
<p><strong>Where to begin?</strong></p>
<p>Sort through your collection of your child's artwork, and determine which you want to showcase in the art book. If you're looking to scrap the originals, you may decide to include most all of the projects you have on hand -- for keepsaking's sake. :) Once you've collected the ones you want to include, and discarded the others, you basically have two options for creating digital images of the projects:</p>
<p>1) Scanning. The benefit of scanning is that you may get more detail in those art pieces showing a lot of texture and detail. The downside to scanning is that it can be time-consuming. However, once you've done it a few times, the process can move fairly quickly.</p>
<p>2) Photographing. Most cameras today will do a fine job of capturing your child's artwork for the art book. Lighting and positioning are key. If possible, photograph a group of art projects at the same time of day, to maintain consistency in light and color. If possible, photograph the projects outdoors for ideal light. Early or late in the day will avoid harsh sunlight and shadows on the images. If outdoors isn't possible, aim for indoors, mid-day near a window. In each case, lie each project on the ground/floor. Depending on your camera lens type, you may want to stand on a chair above the artwork. Set your camera's image quality on a high-quality - this will help preserve all those textures and little details on each image. Your goal is to get a straight-on shot, focused directly over top the artwork so that it appears flat and even in your image. Fill the frame when shooting, i.e., fill as much of your camera's window as you can with the artwork itself.</p>
<p><span class="full-image-block ssNonEditable"><span>&nbsp;</span></span></p>
<p style="text-align: center;"><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2012-11-05 at 2.19.55 PM.png?__SQUARESPACE_CACHEVERSION=1352146834425" alt="" /></p>
<p>Once your images are scanned or photographed, upload your images to the computer station on which you'll be working to create your art book. Choose which company you'd like to create your book through, and get started working on your page layouts and creating this fun and memorable keepsake for your child. You can save your book as you go, which is nice when you only have bits and pieces of time to dedicate to the project.</p>
<p>When you've found a good stopping point for the book (maybe you're doing it by year of age, by year of school, a set number of pages, etc.) you can add captions and create tweaks until you're happy with how it looks. Then, you're ready to print!</p>
<p><span class="full-image-block ssNonEditable"><span>&nbsp;</span></span></p>
<p style="text-align: center;"><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2012-11-05 at 2.17.06 PM.png?__SQUARESPACE_CACHEVERSION=1352146669841" alt="" /></p>
<p>Printing suggestions:</p>
<ul>
<li>Print an extra copy for yourself - one for Janie when she grows up, and one for you to hold onto.</li>
<li>Print copies for grandparents and give as gifts. They will love having their own gallery of their grandchild's masterpieces!</li>
</ul>
<p>Finally... when you have your printed art books in hand, have your child autograph the book inside its cover. Now, you can feel okay about letting go of all of those paper projects collecting dust and taking up space in your cabinets. You may want to save a couple of your child's very favorites for sentimental value, otherwise, say goodbye to clutter and hello to your gorgeous new keepsake.</p>
<p>Be inspired. Be creative!</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/becky_sig_2012.jpg?__SQUARESPACE_CACHEVERSION=1352147008412" alt="" /></span></span></p>
<p>&nbsp;</p>]]></content></entry><entry><title>When You Should (and Shouldn't) Use Photoshop.</title><id>http://www.blinkbrandinganddesign.com/blog/2012/9/26/when-you-should-and-shouldnt-use-photoshop.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/9/26/when-you-should-and-shouldnt-use-photoshop.html"/><author><name>[Your Name Here]</name></author><published>2012-09-26T19:48:12Z</published><updated>2012-09-26T19:48:12Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>The explosion of the digital photography and digital media world has changed much about the creative industries we work in. It connects us to one another like never before. It has also put great design tools in the hands of many small businesses owners who would have never *needed* them otherwise. Adobe's Creative Suite is amazing... and... even as someone who is a designer and uses these incredible program's each day, I'm sometimes reminded that there is a time and a place for each program - whether it's Photoshop, Illustrator, InDesign, etc. The creative capabilities of these tools is something I'll never quite be able to wrap my mind around!</p>
<p>I stumbled upon this great article by Printwand. It reminds us all how we should (and shouldn't!) be using design software for our individual projects and needs. Enjoy!</p>
<p>Original link: http://www.printwand.com/blog/when-to-use-adobe-illustrator-vs-photoshop-vs-indesign</p>
<h1>When to Use Adobe Illustrator vs. Photoshop vs. InDesign</h1>
<div id="attachment_2128" class="alignright wp-caption" style="width: 435px;"><span class="full-image-float-right ssNonEditable"><span><img class="wp-image-2128 size-full" title="Always pick the right tools for the job" src="http://www.printwand.com/blog/media/2012/01/the-right-tools-for-the-job.jpg" alt="Always pick the right tools for the job" width="425" height="282" /></span></span>
<p class="wp-caption-text">Would you choose a plumber that uses a saw, when what he really needs is a wrench?</p>
</div>
<p>One of the things that can be frustrating to creative professionals  is receiving files that have been put together using the wrong piece of  design software. It could be anything from using Adobe Illustrator  instead of InDesign for layout or a logo that has been put together  using Photoshop.</p>
<p>While it&rsquo;s expected that pros should know this information, someone  who&rsquo;s cracking open the software for the first time might not even be  aware that there are instances where you should be using one over the  other. Just like a plumber would use the right wrench for the job, each  program has a specific area that it excels at. So what I&rsquo;ll be doing in  this post is breaking down the three pieces of design software from  Adobe &ndash; InDesign, Illustrator and Photoshop and explaining when to use  them.</p>
<p>By examining them in this way, you can see what your specific needs  are, this should help you to decide what program you&rsquo;ll start learning.  You&rsquo;ll want to focus your attention on the piece of software that is  most relevant to what your goals, and then apply that knowledge to the  other two.</p>
<h3><img class="wp-image-2135 size-full alignright" title="Adobe InDesign" src="http://www.printwand.com/blog/media/2012/01/adobe-indesign.jpg" alt="Adobe InDesign" width="250" height="335" />When to use Adobe InDesign</h3>
<p>There should be no confusion about when to use InDesign &ndash; its  specific purpose is for laying out printed materials; that&rsquo;s what it is  designed to do. This could be brochures, newsletters, ads, business  cards or books. Virtually anything that is made up of a combination of  blocks of text, photos or other artwork. Its purpose is to take the  elements that you create in Illustrator and Photoshop and put them  together in one place.</p>
<p>InDesign excels at projects that require multi-page layouts or master  layouts where one theme reoccurs on multiple pages. Its text wrap  functionality (where you can literally wrap text around images or  objects) is much simpler and easier to use than it is in Illustrator.</p>
<p>People can, and do, put together layouts with Photoshop or  Illustrator. However, in doing so, they often create files that are  needlessly huge or put together in ways that are not optimal for  commercial printers to use. InDesign, however, packages everything for  you &ndash; all of your fonts and images. It does this so that you can hand  off these materials to your printer and they can make your layout work  in the exact manner that you intended.</p>
<p>While InDesign is a powerful tool, it does have its limitations. For  one, it doesn&rsquo;t have any photo editing capabilities. InDesign does give  you the ability to draw vector graphics, like those you might find in a  logo, but it doesn&rsquo;t hold a candle to what you can do with Illustrator.  Which brings us to&hellip;</p>
<h3><img class="wp-image-2134 size-full alignright" title="Adobe Illustrator" src="http://www.printwand.com/blog/media/2012/01/adobe-illustrator.jpg" alt="Adobe Illustrator" width="250" height="335" />When to use Adobe Illustrator</h3>
<p>Illustrator, as its name suggests, is for creating and editing vector  based illustrations such as logos and brand marks or other design  elements. Vector graphics are scalable images that can be sized as small  or as large as you need them to be, and still maintain their resolution  and clarity.</p>
<p>While it is possible to create multi-page documents with Illustrator  for items like brochures or annual reports, there are a few drawbacks to  using the program in this way:</p>
<ol>
<li><strong>Illustrator doesn&rsquo;t have a way to setup master pages the way that InDesign does.</strong> This is a necessary tool when you&rsquo;re building documents that use templates.</li>
<li><strong>Illustrator doesn&rsquo;t allow you to automate page numbers.</strong> This is another feature InDesign supports, which can be especially useful when dealing with larger documents.</li>
</ol>
<h3><img class="wp-image-2136 size-full alignright" title="Adobe Photoshop" src="http://www.printwand.com/blog/media/2012/01/adobe-photoshop.jpg" alt="Adobe Photoshop" width="250" height="335" />When to use Adobe Photoshop</h3>
<p>Plain and simple, Photoshop is for creating and editing photos and  raster (pixel) based art work. The program was originally developed as a  tool to enhance photographs, but over time its functionality has  developed to the point where it can be used to create:</p>
<ul>
<li>User interface designs</li>
<li>Web pages</li>
<li>Banner ads</li>
<li>Video graphics</li>
<li>Editing pictures for print</li>
</ul>
<p>Because there is so much information about Photoshop out there in the  form of tutorials and guides, some people feel that it&rsquo;s all you need &ndash;  a one stop shop. This couldn&rsquo;t be further from the truth. The problem  is that there are instances when you don&rsquo;t need to use Photoshop, and  should in fact be using Illustrator or InDesign.</p>
<ol>
<li><strong>Do not create logos with Photoshop</strong> &ndash; It&rsquo;s a bad  idea that will do nothing but cost you time and money. Again, Photoshop  is pixel, or raster based. If you create a logo with it, the files that  it creates can not be enlarged or manipulated in the same manner that an  Illustrator-based logo can.</li>
<li><strong>Do not set type in Photoshop for print projects</strong> &ndash;  For type to print at its clearest, it needs to be vector based;  Photoshop exports type as pixels. Now, you can save your Photoshop files  in as an .EPS file which allows you to export type as vectors, but  still this is not a best practice, so just don&rsquo;t do it.</li>
</ol>
<h3><span class="full-image-block ssNonEditable"><span><img class="wp-image-2127 size-full alignleft" title="A cheat sheet for you pitting InDesign vs Illustrator vs Photoshop" src="http://www.printwand.com/blog/media/2012/01/indesign-vs-illustrator-vs-photoshop.jpg" alt="Pitting InDesign vs Illustrator vs Photoshop" width="691" height="298" /></span></span>Conclusion</h3>
<p>Hopefully this article has helped to clear up some of the confusion  that surrounds these pieces of software and when to use them. While I&rsquo;ve  only scratched the surface as far as the capabilities of Adobe  InDesign, Illustrator and Photoshop, these are some of their most  fundamental applications. Thinking about what you need to do with these  programs will help you to organize your workflow better and ultimately  create more professional looking documents.</p>]]></content></entry><entry><title>Sunday Project: Easy Fridge Chalkboard!</title><id>http://www.blinkbrandinganddesign.com/blog/2012/9/9/sunday-project-easy-fridge-chalkboard.html</id><link rel="alternate" type="text/html" href="http://www.blinkbrandinganddesign.com/blog/2012/9/9/sunday-project-easy-fridge-chalkboard.html"/><author><name>[Your Name Here]</name></author><published>2012-09-10T01:51:54Z</published><updated>2012-09-10T01:51:54Z</updated><content type="html" xml:lang="en-US"><![CDATA[<p>Chalkboards and chalkboard textures are popping up everywhere! From vintage schoolhouse antiques to options with a modern twist, they are a fresh, timeless and stylish way to add some design style to your home or workspace. This simple project is both practical, fun, beautiful - and a very efficient use of space.</p>
<p>I created this fridge chalkboard in LESS than 10 minutes (Promise!). :)</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/Screen Shot 2012-09-09 at 8.50.03 PM.png?__SQUARESPACE_CACHEVERSION=1347242314216" alt="" /></span></span></p>
<p>Materials you'll need:</p>
<p>(1) roll of black chalkboard vinyl surface material</p>
<p>(I found this at Hobby Lobby in the unfinished wood aisle with traditional chalkboards. It was $7.99 there, PLUS I used a 40% coupon. So less than $5.)</p>
<p>(2) tape measure or ruler</p>
<p>(3) pencil</p>
<p>(4) scissors</p>
<p>(5) chalk, of course</p>
<p>&nbsp;</p>
<p>Here's a photo of what the vinyl roll looks like:</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/chalkboard_vinyl.png?__SQUARESPACE_CACHEVERSION=1347242649330" alt="" /></span></span></p>
<p>STEP 1</p>
<p>Measure the space you'd like to fill on your fridge. (Note: Those with little ones might opt to place it up high!) Wash the fridge space so the surface is clean and ready to go.</p>
<p>&nbsp;</p>
<p>STEP 2</p>
<p>Roll out your vinyl, black side down, and tape to a secure, flat surface, such as a table.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/IMG_9154_sm.jpg?__SQUARESPACE_CACHEVERSION=1347243833807" alt="" /></span></span></p>
<p>&nbsp;</p>
<p>STEP 3</p>
<p>Choose a shape for your fridge chalkboard. Mine was created by tracing a whimsical, curvy picture frame I happened to own. The frame itself was actually a little too large to fit the vinyl's width, so I freehanded a bit to make it fit. You could do a simple rectangle or square, an oval or even a shape you freehand. A large initial (maybe your family's last name initial?) might be fun too.</p>
<p>Just as a note: my board is *roughly* 17 inches wide by 23 inches tall.</p>
<p>&nbsp;</p>
<p>&nbsp;</p>
<p>STEP 4</p>
<p>Draw or trace your chalkboard's shape onto the white, grid size of the vinyl, which should be facing up.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/IMG_9157_sm.jpg?__SQUARESPACE_CACHEVERSION=1347243954138" alt="" /></span></span></p>
<p>&nbsp;</p>
<p>STEP 5</p>
<p>Carefully trim your design from the vinyl material. Once trimmed out, slowly peel off the white backing, revealing the tacky back side.</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/IMG_9158_sm.jpg?__SQUARESPACE_CACHEVERSION=1347243990958" alt="" /></span></span></p>
<p>STEP 6</p>
<p>Apply your chalkboard shape to the fridge's surface. You many want to use a small level before application - making marks or guides you can follow to ensure your piece hangs straight. I often eyeball things like this, and did so on my chalkboard as well. You will likely find air bubbles beneath the vinyl surface when you press and smooth it onto the fridge. I recommend placing and smoothing the chalkboard, then using a hard plastic card (credit cards and driver's licenses work really well) to smooth out those air bubbles. Using the short end of my driver's license, I started in the middle of the chalkboard and slid the card out toward each edge - going over all air bubbles till they are all gone.</p>
<p>&nbsp;</p>
<p><span class="full-image-block ssNonEditable"><span><img src="http://www.blinkbrandinganddesign.com/storage/Screen%20Shot%202012-09-09%20at%208.50.03%20PM.png?__SQUARESPACE_CACHEVERSION=1347244033856" alt="" /></span></span></p>
<p>That's it! Easy. Simple. Style.</p>]]></content></entry></feed>