Hi friends! Welcome to my first montly post about using smart tactics in your daily business activities. I'm passionate about helping small business owners be successful small business owners. This means sharing some vital lessons and information I've learned along the way... and continue to learn each day. Here we go. :)
When customers invest in your small business, they are investing in you. How you present yourself to the world and give that "first impression" mean everything. Whether you're a photographer, an Etsy shop owner, a fashion boutique entrepreneur or other type of small business owner, you have competition out there, and your prospective clients are very savvy in selecting whom they choose to do business with. This means the important aspects of showcasing your professionalism are often in the details.
Today's smart business move: customizing your e-mail address.
Creating and using a business e-mail address based on your custom URL is one of the simplest, and often free, marketing moves you can make. "firstname.lastname@example.org" says "amateur"... however, "email@example.com" says this is someone with a serious, legitimate business, who takes the time to think about how they are introducing themselves to fans, visitors and potential clientele. It has professionalism written all over it.
How do you create a custom e-mail address based on your business' URL?
There are a couple of different directions you can go. One option would be to do this through the company that hosts your website. Try searching "set up e-mail" and you'll likely find action steps and tutorials to complete this valuable task in 10 minutes or less. Another option would be to create this via Google and Gmail, as I have done for both Blink Branding + Design and my photography business, Becky Hoschek Photography + Design. I found this article helpful if you decide you'd like to go the Google direction: http://www.wpbeginner.com/beginners-guide/how-to-setup-a-professional-email-address-with-gmail-and-google-apps/
Now, if you haven't already, go get your custom e-mail address set up!
Blink Branding + Design